FIRST CLASS DIRECT MAIL
Despite being an older concept, Direct Mail can produce one of the best returns on your investment IF it is pursued correctly. Like other marketing companies, we send out Direct Mail via First Class Postage to a targeted list. However, we have a unique way of capturing a potential customer’s eye—by having REAL people handwriting the letters and the envelopes vs. being printed from a machine or a printer. These techniques ensure an almost 100% open rate because of the authentic feel that it came from a real person.
We average a 2-3% response rate which is double, or perhaps even triple, the national average. The REAL handwriting technique alone is enough to drastically increase the chances of the mailers getting read because it does not have the pre-printed appearance of your average junk mailer.
We typically see a 92% re-order ratio on our REAL handwritten mailers because they have a much higher open rate than your typical machine printed mailers.